Sonia Spirling is the founder and CEO of LumiTrade, where she is reimagining financial education through the lens of neuroscience, behavioral finance, and quantitative investing. A CFA and CAIA charterholder with graduate training in quantitative finance, she believes that financial success is not reserved for experts—it is built through better habits, disciplined decision-making, and an understanding of human psychology.
Known for making complex financial concepts approachable, Sonia has dedicated her career to helping everyday investors replace fear with confidence. Her work challenges the idea that finance must be intimidating, proving that with the right mindset, clear processes, and thoughtful design, anyone can learn to invest with confidence.