Watch Lacey Shelby in Mompreneurs TV Show

Lacey Shelby

get in touch with
Lacey Shelby:

@laceyshelbyofficial

@heyhottie.co

CUSTOM JAVASCRIPT / HTML

@allthethingsss

Lacey Shelby is a mom of four and the founder of a thriving beauty brand, Hey Hottie Cosmetics. The company launched online in 2023 with a single product, its Ultra Dark self-tanning mousse. Since then, the brand has expanded to offer more than 45 custom-made products and has grown to include an upscale salon and storefront in Fort Worth, Texas. Customers travel from across the U.S. to shop, receive beauty treatments, and meet the team. Lacey shares behind-the-scenes moments of building her business while balancing motherhood with a large audience on social media.

With over 20 years in the beauty industry, Lacey set out to create more than just a business. She aimed to build something that helps women feel seen, confident, and empowered. Her work is rooted in strength, purpose, and intention, and she is passionate about inspiring women to chase their dreams without losing themselves. Lacey believes that life is not always predictable, kindness always wins, and there is room for everyone at the top. She strives to show women that they do not have to choose between their dreams and motherhood, they can have both.

IN THIS EPISODE YOU'LL LEARN:

That building a successful beauty brand can start with one product and scale strategically over time.
How to grow an online business into a high-demand, experience-driven storefront customers travel across the country for.
Why authenticity and behind-the-scenes content build deeper trust and stronger connections with a loyal audience.
How to balance motherhood and entrepreneurship without sacrificing personal identity or long-term business vision.
That consistency, resilience, and adaptability are key drivers in turning passion into a thriving, scalable brand.
How to create products and experiences that make women feel confident, seen, and empowered every single day.
Why kindness, community, and strong values create a lasting competitive advantage in the beauty industry.
How to expand from e-commerce into brick-and-mortar while maintaining brand consistency and customer loyalty.
That there is room for more women at the top—and collaboration can accelerate growth instead of competition.
How to build a purpose-driven brand that aligns with both personal fulfillment and long-term business success.

about the show

Behind every successful mompreneur is the knowledge most mothers never learn.

"Mompreneurs" is a curated docuseries featuring mothers who have mastered business and wealth-building in the real world. They’ve often done it while managing e-commerce stores, real estate portfolios, coaching practices, product lines, and investment strategies.

These aren't corporate executives climbing someone else's ladder.

They are mothers and entrepreneurs who created their businesses. They found their own path to generating wealth and achieving financial freedom while still being present for their families.

Across each episode, mompreneurs break down their strategies, share their secrets, and teach practical business and financial wisdom that most mothers never learned.

Each episode is carefully produced with authenticity and intention. The entire series focuses on real experience, proven strategies, and the realities of building wealth as a mother in today's world.

This is entrepreneurship beyond theory. It's told and shared by the mothers who live it and have mastered it.

streaming on inside success tv app

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